Resources
Articles.
Calling, follow-up and customer communication. Written by people who do it.
How Many Cold Calls Does It Take to Book a Meeting?
The honest maths behind B2B cold calling targets: typical connect rates, meeting rates and show rates, plus a simple calculator for how many dials your team needs each week.
Predictive Dialler vs Power Dialler: What's the Difference?
Predictive diallers ring multiple numbers per agent; power diallers work one call at a time with auto-advance. Definitions, pacing maths, costs, UK compliance, and which one your team actually needs.
Speed to Lead: Why the First Five Minutes Win the Deal
The data on lead response time is brutal: contact in five minutes and conversion multiplies. How to build a speed-to-lead system with inbound routing, instant follow-up and measured response times.
What Is Power Dialling? A Plain-English Guide for Sales Teams
Power dialling explained: auto-advance queue mechanics, preview vs power vs parallel, productivity maths, setup checklist, and the mistakes that kill adoption.
TPS and CTPS Screening for B2B Cold Calling in the UK
The practical guide to Telephone Preference Service rules for business calling: TPS vs CTPS, PECR consent and opt-out duties, Ofcom dialler expectations, screening suppliers, and a pre-campaign checklist.
The Sales Follow-Up Process That Actually Closes: Callbacks Done Right
Most pipeline dies in follow-up, not prospecting. A callback system that works: disposition-driven tasks, retry cadence, channel switching, and measuring show rates.
Call Dispositions: The 12 Outcomes Every Outbound Team Needs
A disposition taxonomy for outbound calling: twelve rep-confirmed outcomes, what each triggers, and how clean dispositions turn call chaos into pipeline data.
Outbound Dialler Pricing in the UK: What Teams Actually Pay in 2026
Parallel diallers at $200 to $500 a seat, power diallers at £29 to £99, and the annual-contract trap. A worked five-person comparison with the questions that reveal true cost.
HubSpot Call Logging That Reps Actually Do: Outcomes, Notes and Follow-Ups
The gap between a CRM and the truth is manual logging. How to make HubSpot the system of record for calls: log-on-disposition habits, what belongs on the engagement, and keeping data clean.